Level Method — Measure What Matters
60

OF MEMBERS LEAVE WITHIN 12 MONTHS

That's $240,000+ in lifetime value walking out the door every year—because progress stays invisible. Level Method makes it visible. Visible progress drives retention. Retention drives everything else.

Source: Two Brain SOTI 2024

RETENTION IS THE METRIC
MOST GYMS IGNORE

Every month, members walk out the door and don't come back. Not because your programming is bad. Not because you don't care. Because they can't see their progress.

60% Annual Churn Rate
74 Members Lost Per Year
$240K Lifetime Value Gone

WHY MEMBERS ACTUALLY STAY

After working with gyms since 2016, we've identified the three factors that determine whether a member stays for months or years.

01

RESULTS

Not just getting results—seeing them. Visible, measurable progress they can point to and share. The MAP makes invisible progress visible.

02

RELATIONSHIPS

Coaches who know more than their name. Every conversation becomes a coaching moment when you have data to reference.

03

WOW

The experience. The consistency. Recognition for progress. Celebrating level-ups publicly. Making members feel like their effort actually matters.

A MACHINE, NOT A PHILOSOPHY

Most gyms have a programming layer (what to do). Very few have a measurement layer (is it working?). Level Method is both—an integrated system that makes progress visible and scaling automatic, so retention happens by design, not by accident.

DATA-DRIVEN RETENTION

Know exactly where every member stands. See who's at risk before they quit. Intervene with precision, not guesswork.

COACH CONSISTENCY

Great coaches leave. Great systems stay. Level Method gives your team guardrails, not handcuffs—so every coach delivers a consistent experience while your best coaches still draw outside the lines.

MEMBER MOTIVATION

Give members a clear path from wherever they are to wherever they want to be. Progress they can see. Goals they actually hit.

THE MAP:
YOUR MEMBER'S FITNESS GPS

Level Method MAP - Method of Assessment and Progression
👤
For Members Clear visualization of where they are and what's next. No more wondering if they're getting better.
🎯
For Coaches Instant context for every member. Know exactly what to say, what to program, what to celebrate.
📊
For Owners A retention system that doesn't depend on any single coach. Your gym runs without you.

THE COMPLETE
OPERATING SYSTEM

MAP Analytics

Real-time clarity on every member's level, progress trajectory, and strength/weakness factors.

Digital Display

Replace posters and stickers with clean, digital display screens that can adapt to your philosophy.

Progress Automation

Retest dates and targets baked into the program. Steady wins, fewer plateaus, less manual tracking.

Coach Intelligence

Session briefs and talking points for every class. Every coach sounds like your best coach, and runs an amazing class.

7-Level Programming

Scaling built in, calibrated to the MAP. Any coach can run a safe, effective class.

Custom Categories

Match YOUR philosophy. Finally, a system that fits your gym instead of forcing you to fit it.

THE RETENTION MATH

Retention Scenario
Annual Impact
10 members × 2 extra months
+$3,360
20 members × 3 extra months
+$10,080
30 members × 6 extra months
+$30,240

LEVEL METHOD: ~$300/MONTH

Break-even: Keep just 2 members per month who would have otherwise quit. At $168/month each, that's $336 - covering your cost with room to spare.

THEY STOPPED
THE LEAK

Results members can see. Relationships that stick. Systems that scale.

It's changed our gym for the better. It's made coaching easier, hiring easier, and retention easier.

Kenny Markwardt Sandpoint Strength

LM elevates the customer journey by an order of magnitude. CrossFit gets people in the door, but LM is what keeps them.

Miska Toivonen CrossFit Sörnäinen

It's one of the greatest things we've ever done for our gym. Top 3 in almost 9 years.

Michael Plank Underwood Park CrossFit

THE "GET RUNNING" GUARANTEE

If you're not fully implemented and seeing member engagement within 60 days, we'll personally work with you until you are—at no extra cost. Your success is our success.

READY TO STOP
THE LEAK?

No pressure. We'll review your situation, show you how the system works, and tell you honestly if it's a fit. We'd rather have the right gyms than all the gyms.