The HYROX-style launch kit

How to use these

1. Copy the prompt for the asset you want.
2. Fill in your gym name, colors, schedule, offer, and call to action.
3. Paste it into GPT to generate the copy, layout, design direction, and optional AI image/design prompt for that specific asset.
4. Build the final asset in Canva, Adobe Express, your design tool, or with your designer.
5. Keep the HYROX-style language rules below: no HYROX logo, no official claims, no affiliation implication unless actually true.

You are an expert fitness marketing copywriter and graphic design director.

Create a high-converting flyer for our gym's upcoming HYROX-style training program.

The goal of this flyer is to make someone think: "This looks exciting, I can actually do this, and I should take the next step."

This flyer should sell the program to regular gym members and local prospects, not just describe it.

IMPORTANT LANGUAGE RULES:
- Use "HYROX-style training" or "HYROX-style program."
- Do not say or imply this is an official HYROX program unless I specifically say we are officially affiliated.
- Do not use or request the HYROX logo.
- Do not say "HYROX certified," "official HYROX," "HYROX Training Club," or "HYROX affiliate" unless I provide that status.
- Make the program feel approachable, scalable, and exciting.
- Do not make it sound only for elite athletes or competitive racers.

GYM / PROGRAM DETAILS:
Gym name: [INSERT GYM NAME]
Program name: [INSERT PROGRAM NAME]
Location: [INSERT CITY / AREA]
Start date: [INSERT START DATE]
Class days/times: [INSERT CLASS SCHEDULE]
Program length: [INSERT LENGTH, e.g. 4 weeks, 8 weeks, ongoing, seasonal cycle]
Who this is for: [INSERT AUDIENCE, e.g. beginners, current members, race-curious athletes, competitive members, all fitness levels]
Main offer: [INSERT OFFER, e.g. free first class, founding group, limited spots, included with membership, paid add-on]
Call to action: [INSERT CTA, e.g. Scan the QR code, text HYROX, reply "I'm in," talk to a coach, book your first class]
Contact/link/QR: [INSERT URL, PHONE, EMAIL, OR "LEAVE SPACE FOR QR CODE"]

BRAND / DESIGN DETAILS:
Primary color: [INSERT HEX CODE OR COLOR NAME]
Secondary color: [INSERT HEX CODE OR COLOR NAME]
Accent color: [INSERT HEX CODE OR COLOR NAME]
Background preference: [light / dark / white / black / photo-based / gritty / clean / premium / community-focused]
Font style preference: [bold athletic / clean modern / gritty garage gym / premium minimal / friendly approachable]
Logo placement: [top / bottom / centered / leave space]
Any required brand phrases: [INSERT]
Any words or claims to avoid: [INSERT]

WHAT THE PROGRAM IS:
This is a coach-led HYROX-style training program that helps people build the fitness needed for running, rowing, skiing, sled-style work, carries, lunges, burpees, wall-ball-style conditioning, and sustained effort under fatigue.

The program should be positioned around:
- A clear goal to train for
- Real progress people can see and feel
- Scaled workouts for different fitness levels
- Coach-led classes
- Community and accountability
- Building endurance, strength endurance, and confidence
- A fresh challenge beyond normal workouts

SALES ANGLE:
The flyer should make the program feel like:
- A new challenge
- A clear finish line
- Something members can do with friends
- Something approachable even if they are not race ready
- A reason to get excited about training again

OUTPUT FORMAT:
Give me the complete flyer asset in this structure:
1. Five strong flyer headline options
2. Best recommended headline and why
3. Full flyer copy: headline, subheadline, short body section, 3-5 benefit bullets, who it's for, what to expect, CTA section
4. Print-ready flyer layout a designer can drop into Canva, Adobe Express, or a design tool
5. Design directions: layout, color usage, image/photo style, text hierarchy, logo placement, QR placement, icons or visual elements
6. If using an AI image/design tool, provide a specific image-generation prompt for THIS flyer using the gym details and brand colors above. Do not include HYROX logos, official race marks, or affiliation claims.
7. Optional shorter version for gyms that want less text

Keep the final result clear, motivating, local-gym friendly, and conversion-focused. Avoid generic fitness clichés.

You are a social media strategist, fitness copywriter, and creative director for a local gym.

Create social media launch assets for our upcoming HYROX-style training program.

The goal is to make local members and prospects think: "This is a fresh challenge, I can do this, and I want details."

IMPORTANT LANGUAGE RULES:
- Use "HYROX-style training" or "HYROX-style program."
- Do not imply we are officially affiliated with HYROX unless I specifically say we are officially affiliated.
- Do not use or request the HYROX logo.
- Do not say "official HYROX," "HYROX certified," "HYROX Training Club," or "HYROX affiliate" unless I provide that status.
- Keep it approachable. Do not make it sound only for elite athletes.

GYM / PROGRAM DETAILS:
Gym name: [INSERT GYM NAME]
Program name: [INSERT PROGRAM NAME]
Location: [INSERT CITY / AREA]
Start date: [INSERT START DATE]
Class days/times: [INSERT CLASS SCHEDULE]
Program length: [INSERT LENGTH]
Who this is for: [INSERT AUDIENCE]
Offer: [INSERT OFFER]
CTA: [INSERT CTA, e.g. comment HYROX, DM us, scan QR code, book first class, join waitlist]
Link or next step: [INSERT LINK OR INSTRUCTIONS]

BRAND / VOICE:
Primary color: [INSERT HEX CODE OR COLOR NAME]
Secondary color: [INSERT HEX CODE OR COLOR NAME]
Accent color: [INSERT HEX CODE OR COLOR NAME]
Tone: [hype / friendly / serious / community-focused / beginner-friendly / competitive]
Any phrases we use often: [INSERT]
Any phrases to avoid: [INSERT]

PROGRAM POSITIONING:
This is a coach-led HYROX-style training program built around running, rowing, skiing, sled-style work, carries, lunges, burpees, wall-ball-style conditioning, and sustained effort under fatigue.

Core messages:
- A real goal to train for
- You do not need to be elite to start
- Workouts are coach-led and scalable
- Train with friends and community
- Build endurance, strength endurance, pacing, and confidence
- Track progress over time
- Great for people preparing for a HYROX-style event or just wanting a fresh challenge

OUTPUT FORMAT:
Create the complete social media launch kit in this structure:
1. One short Instagram/Facebook caption
2. One longer launch announcement caption
3. One beginner-friendly caption
4. One current-member caption
5. One bring-a-friend caption
6. Five punchy opening hooks
7. Suggested image text overlay options
8. A 5-7 slide carousel outline
9. A 4-frame Instagram story sequence
10. Reel/video concept with a 20-30 second script
11. 10 relevant hashtags
12. Final CTA lines
13. Design directions for the posts: colors, layout, photo style, typography feel, and what should appear on the graphic
14. If using an AI image/design tool, provide a specific image-generation prompt for the social graphic or carousel using the gym details and brand colors above. Do not include HYROX logos, official race marks, or affiliation claims.

Keep it local, human, clear, and conversion-focused. Avoid generic AI marketing language.