Level Method Programming
HYROX-style programming, built for your group classes. Launches July 1.
A four-month HYROX-style training track your members can understand, get excited about, and follow inside normal group classes -- scaled for every level, easy to launch, and built to turn race demand into retention, acquisition, and revenue.
The kit is open. Use it to brief your team, announce to members, and see the rollout before July 1.
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Why HYROX, why now
The category is moving
Two trends, opposite directions.
HYROX racers
650 → 1.5M+
2018 to the 2025/26 season. 100%+ year-over-year growth on $0 paid marketing.
CrossFit affiliates
15,500 → 9,925
2020 peak to Feb 2025. Down 36% from the peak.
HYROX: the biggest opportunity for coaching gym owners that we've seen in a long time.
John Franklin, Two-Brain CEO -- whose team has published six HYROX pieces in 16 months
Sources: BarBend, HYROX, SBO Financial, Two-Brain Business.
The problem
"More conditioning" does not cut it
Most gyms respond to HYROX one of two ways: they pile on more conditioning, or they turn every session into a race simulation. Both miss what the sport actually is.
HYROX is compromised running. Eight 1km runs, broken up by eight fixed stations. The loads are locked by the rulebook, so the real levers are pace, efficiency, and capacity under fatigue -- not just doing hard stuff until people are tired.
Your members need two different running skills: running well when fresh, and running well after the stations have already drained their legs. The second one is the race. The first one is the prerequisite. Generic programming trains neither on purpose.
The framework
Four concepts
Each one answers a different question about what the training is optimizing for. Six sessions per week, and you set the cadence -- most gyms start with 2-3 classes and scale with demand.
V Discipline
V stands for Ventilation: the conditioning counterpart to the E Discipline in regular Level Method programming. Every session is tagged Endurance, Threshold, or Power, so coaches know the intended stimulus and members know why today feels the way it does.
Virtuosity
A monthly implement and economy focus -- run, sled and ski, row, carries, wall ball -- so coaches always have a clear thing to teach.
Quality
Movement support (Range, Balance, Coordination, Stability) at warmup or extra credit, without stealing time from the main work.
Assessments
Eight scored benchmarks baked into the program across four focus areas. Not extra test days, just normal training sessions that produce real data.
The arc
The four-month cycle
Base, Build, Build, Peak. Every week has engine work and race-pace work, so a member who joins mid-cycle is never dropped into the deep end. The cycle repeats through the year.
4 E / 2 T
Establish the baseline and introduce mixed-modal HYROX-style work. Build the aerobic floor, teach pacing, and give members a clear starting point. Benchmark: 10K run.
3 E / 2 T / 1 P
Train the return to running after work. Layer in SkiErg rhythm, bracing, and sled-to-run transitions so members learn to recover while moving. Benchmarks: sled-and-run and 2K ski.
3 E / 2 T / 1 P
Build strength-endurance under fatigue. Train carries, posture, grip, and bodyweight interference without turning every class into a race simulation. Benchmarks: farmers carry and sandbag-plus-burpee.
2 E / 3 T / 1 P
Express race pace and show the cycle paying off. Sharpen wall balls, rowing, and mile-run speed so members can see real progress before the next cycle. Benchmarks: Karen, 20-minute row, and mile run.
E = Endurance · T = Threshold (race pace) · P = Power (top-end aerobic)
One mixed-level class
The workout is shared. The dose is scaled at the MAP level. A true beginner and an experienced athlete get the right version of the same session, in one room, one hour.
A data loop that sharpens
Assessments are built into the program as normal training sessions. That data sharpens the HYROX-specific MAP over time, so the program gets more precise the more your gym runs it.
A wider front door
Scaled down, it looks like sustained aerobic work and quality movement over time -- a clear, measurable path from the couch to HYROX-style fitness. Around 70% of HYROX racers are first-timers.
It pays
Gyms are already making it work
$6,000 in 60 days
Shelton Athletics (CT)
From one Saturday HYROX class. 70% of paying attendees were new to the gym.
42% of leads
Two-Brain portfolio gym
Asked for HYROX training. 31 memberships sold in four months.
40% of revenue
Forged Fitness, Ottawa
HYROX grew to 40% of total gym revenue after building around it.
Published Two-Brain Business case studies. Results vary by gym and market.
What you get
Everything to launch, ready to run
The full HYROX-style programming track, in your normal cadence
A coach one-sheet plus a 15-minute team huddle script
A member announcement kit (email, social, SMS, front-desk scripts)
Flyer creation prompts, social post prompts, and ready-to-use launch captions
An owner-recorded member intro script
A waitlist / interest message
Sample workout examples so you know the feel before launch
Level Method has spent 10 years building calibrated, level-based programming. HYROX-style is the newest track.
Open launch kit
Get the HYROX-style launch kit
The kit is open. Use it to watch the replay, brief your coaches, announce the July 1 launch to members, start an interest list, and see how the Level Method HYROX-style track is structured.
Open the launch kitQuestions
Do my coaches need a HYROX certification? +
No. Your existing Level Method coaches can run this day one. Separate HYROX certification or affiliation pathways may exist for gyms that choose to pursue them, but they are not required to run this Level Method HYROX-style track.
Do I have to run six classes a week? +
No. The program is six sessions per week, but your schedule sets the cadence. Most gyms start with 2-3 classes per week and scale with demand.
Is this official HYROX programming? +
No. This is Level Method programming built using HYROX as the test target -- HYROX-style training. We do not claim official HYROX affiliation, certification, or use of HYROX brand assets.
What if my members are not asking for it yet? +
Use the included member announcement kit and waitlist message to gauge interest before you commit class times. You build demand first, then schedule.
Where is the strength work? +
HYROX loads are fixed by the rulebook, so progress is pace, efficiency, and volume, not added weight. The V Discipline handles the conditioning target, Virtuosity handles the movement and implement focus, and a separate strength block would just steal time from the hour.
How is the programming delivered? +
For Level Method programming customers, the HYROX-style track appears through your normal Level Method programming feed/cadence on July 1 -- no upcharge, no setup. It shows up alongside your existing Level Method programming.
Get the kit
Get the HYROX-style launch kit
The launch kit is open. It includes the replay, coach huddle, member announcement copy, flyer and social creation prompts, ready-to-use launch captions, intro script, waitlist message, sample workout shapes, and the before-July-1 checklist.
Use it before July 1
Use the kit to watch the replay, brief your team, announce the launch, start your interest list, and understand what the July 1 rollout is built to do.
Get the launch kitHYROX-style programming launches July 1.
Get the kit, brief your coaches, and start your interest list.
Get the launch kitLevel Method is not affiliated with, certified by, or endorsed by HYROX. "HYROX" refers to the sport. Our offering is HYROX-style training.